Sales and marketing is where planning, execution and analysis intersect. A company can have an unbeatable product and visionary leaders but what counts most over time is consistent performance from the sales team. Every quarter matters.

Surprisingly, the technology needs of sales and marketing groups are often underserved. As a result, critical operations are often relegated to an oversized spreadsheet or desktop database instead of robust production quality systems. The cost to the company of this type of workaround can vary from simple inefficiency to more serious problems that lead to bad decisions based on out of date, incomplete or incorrect data.

Tailor Technology Group is focused exclusively on creating custom technology solutions that address this gap. Our objective is to help companies envision, design and build solutions that will integrate planning, execution and analysis so that management can be much better informed and make better, more timely, decisions.


Tailor Technology Group was able to help a Fortune 500 company streamline their quarterly planning function. We replaced a spreadsheet-based, regionally unique process with a portal based process used across the globe. Benefits like real-time analysis of the plan, scenario planning and rebate analysis went from taking hours or even days to instantaneous.

Tailor Technology Group was able to help a Fortune 500 company aggregate sales data from several hundred retailers provided on monthly basis. Retailer files are in a non-standard format and the Tailor Group created a mechanism to load and map these files where several other companies had failed.


  • We conduct business analysis and requirements gathering to create a vision for custom software
  • We design and build custom web applications for collecting and centralizing business critical data
  • We provide data loading, cleansing, and enhancement services to consolidate, standardize, and make information from disparate sources and formats consumable
  • We create dynamic, real-time reports on the web for improved visibility and transparency
  • We utilize a mix of cloud and corporate resources as well as a mix of technology and human resources to optimize processes and keep costs down
  • We provide ongoing maintenance, support, and continual improvement of systems post launch


Development Consulting
We Focus On
  • Custom Solutions
  • Web Applications
  • Data Management
  • Non-Public Intranet / Extranet Applications
  • Sales and Marketing Operations
  • Consulting at the intersection of Technology Services and Business Development
  • Executive Dashboards and Reports
We Do NOT Focus On
  • Packaged Solutions
  • Web Sites
  • Content Management
  • Public eMarketing / eCommerce Sites
  • General Management Consulting
  • Decision Sciences
  • Operations Management


We work primarily with the latest generation of Microsoft and related technologies, but also leverage third-party as well as open source tools depending on requirements

  • Windows Server
  • SQL Server
  • .NET Core
  • ASP.NET Core
  • Angular
  • Kendo UI
  • Azure SQL Database
  • Azure App Services
  • Azure Virtual Machines
  • Azure Storage



Mike O'Brien is co-founder of Tailor Technology Group and responsible for all consulting and analysis services. Mike brings over 20 years experience in sales and marketing having started his career in direct sales for a $6B paper manufacturer. Following graduate school, Mike spent several years working for SAP AG as a consultant implementing SAP's ERP system with a focus on sales and managerial accounting reporting systems then moved back into industry where he served as Vice President of Strategy for U.S. Foodservice an $18B foodservice distributor. In this role, Mike was responsible for a number of projects related to sales force productivity and sales operations. Mike has spent the last six years as a consultant building out web based solutions to improve performance for the worldwide sales force at a Fortune 500 company.


Dan O'Brien is co-founder of Tailor Technology Group and responsible for all software architecture and development services. Having been the first employee at a startup as well as a critical member of IT departments at major enterprises, Dan has over 20 years of software engineering and architecture experience in a broad spectrum of industries. Dan is primarily focused on Microsoft and related technologies, with emphasis on database and web application development.